Some moms are great organizers. Others are natural creative problem solvers. One thing they all have in common? Moms, are tough. And when it comes to making sure babies are safe and happy, Mom always figures it out. Fussy? Tired? Hungry? Mom jumps in, and does what she’s gotta do.

This campaign encourages Mom to follow through with all four doses of Prevnar 13, the invasive pneumococcal disease vaccine.

Here are several adlobs that communicate the many reincarnations of that strategy throughout the project.

When you suffer from an overactive bladder, the sudden, burning urge means…

IT’S GO TIME

Find a bathroom. Or. Else.

If this brand was a person, it would sound like Jane Lynch rallying 30 million OAB sufferers—especially women over 65, to connect with their community and get real about their symptoms.

Now, we’re talkin’.

ASTHMA INHALER, DTC

Unfortunately, most people undertreat their asthma. RespiClick’s easy delivery system can take sufferers from “passive to participatory.” Here’s our campaign that answers the strategy: WE ALL DESERVE TO BREATHE IN A BIGGER WORLD.

Apparently there’s a medical condition that causes the bands in the palm of your hand to constrict, which causes your fingers to curl inward. But when you inject them with enzymes the bands release and the fingers are able to uncurl. Phew. Now inject those same enzymes into the cellulite dimples on womens’ butt, and you’ve got a lot of happy ladies. Here are a few of our campaign ideas that aim to tell the story in the most respectful, authentic way possible.

HCPs don’t always recognize heart failure even when it’s right in front of them. But you can read between the lines, right guy?

P.S. This campaign was part of the body of work that helped win the (more than a year long) pitch. You’re welcome FCB Health, NY.

Today’s generation of moms have the power to eradicate the spread of HPV with a few vaccinations. That’s pretty powerful. But many don’t realize HPV’s potential to morph into the unthinkable. So, you could say that HPV has an image problem. Here are a few of my favorite campaigns we presented as the strategy evolved throughout the project.

HCPs are all about: SHOW ME THE PROOF. But when they review it, they do so with a few specific patients in mind. To follow are a few ways to engage HCPs with clinical trials results for a big deal psoriasis med. The interactive experience would allow HCPs to view patients and their stats on both a macro and micro level. 90 PASI means nearly full clearance of the condition—results that deserve a big, birds’ eye view announcement.

MAYZENT is an SPSMS med that helps slow the progression of SPMS TO RRMS. We tried to demonstrate that “slow down” benefit in this campaign.

Before HCPs can determine the causes of IBS-D patients’ condition, they need to contol the symptoms first. Here are a few of the many (many!) campaigns we explored as the strategy evolved throughout the project.

Some women eventually totally lose interest in sex on a physical, emotional and spiritual level. As in, her partner’s touch actually makes her nauseous. Big pharma calls this a medical condition that can be treated with an injection (that fires up her furnace for eight hours of sexual healing). Maybe this stuff can save a few marriages? To follow are two UNBRANDED campaign ideas, along with two BRANDED campaigns.

Did you know that gas, bloating and diarrhea could start in the colon? Check out the following campaign ideas (a small sample of the millions of ideas we presented) or skip to the end to find out which ones made it to focus groups.

We needed HCPs to understand that Hyperhidrosis is a real medical condition causing many of their patients physical and emotional suffering. We needed to communicate how common it is, and the depth of the psychological impact. Here are two of the many (many!) campaigns we presented as the strategy evolved throughout the project.

12 weeks from the day you start Epclusa, you’ll be cured of Hepatitis C. It was pretty nice to work on a product that actually cures a disease and lets you say it—with a clear timeline, too. Here are a few ways we tackled it.

Exocrine Pancreatic Insufficiency (EPI) is a medical condition many people don’t even know they have. When your pancreas doesn’t produce enough enzymes to break down your food, that could be EPI. The ask was to lead with the symptoms—to pique interest, and position this Pancreatic Enzyme Replacement Therapy (PERT) as the way for HCPs to restore patients’ relationship with food. Here are a few of my favorite ideas that we presented.

If you’d have told nascent Portfolio Center grad, junior copywriter Merritt that one day I’d present a TV spot with MC Hammer easing people’s digestion worries, I’d have said, “You’re crazy!”

Well…

I guess dreams can come true.

When you have small cell lung cancer, there comes a time in your treatment journey where you can decide you don’t want to keep fighting your disease. But for those who want to “try one last thing,” and possibly extend their life a few more months, this stuff could help. Here are a few ways we tried to tell that story.

Here’s a T-Cell therapy that patients can easily understand, especially because they feel a whole lot better after treatment. This is a video series featuring patients talking you through their treatment process.