About ME
Merritt Arndt
Creative Director | Copywriter
merrittarndt@gmail.com
415.846.7722
DTC & HCP | NYC
AGENCY EXPERIENCE:
Jack Morton: HCP experiential campaign
Big Spaceship: Social and boardomatic for BOTOX launch
Ogilvy Health
DDB Health
Digitas Health
FCB Health
Wunderman
Evoke
Heartbeat
Recent agency list and links to projects
WHAT DO I LOVE ABOUT THIS CRAZY JOB?
Brainstorming as a team—mining for that little human truth to create relatable, insightful work—is absolutely my favorite part of this.
Whether I’m trying to get HCPs to take their patients’ excessive sweating seriously or motivate women to talk with their HCPs about the cellulite on their butt—my process is the same. Connect with the target on an emotional level. Think like him. Talk like her. And then start writing as quickly as possible.
Please check out my consumer & B2B work at: